Marrying User Needs with Business Needs
• Need for ease of use: An improved user experience provides many benefits for a brand, increasing engagement and hold Yatra in higher esteem.
• Need for good content: More accurate and fresh content creates more informed customers which can further benefit the brand.
• Need for better tools: Smoother experience by offering discrete functionality at the moment the customer needs it.
• Need for advice: Community aspects of the site will provide an opportunity for Yatra to be in the conversation among friends and family.