A few years back, we began a multimedia task with a humble ambition: put all the video assets into one place. AARP had all it’s video and audio content in multiple places on several large websites. In an effort to unify the entire online experience we set out to combine all the sites into one. […]
USroots is recording label made by Chris Kaplan (follow up). The initial task for this startup was to create an identity system flexible enough for all the typical use-cases int he recording industry. Other projects stemmedfrom the branding work. Here area few CD projects I worked on under this label.