part of coordinated social media strategy.
Supporting many campaign thru out the year.
20+ active bloggers.
Linked to by Reuters, Huffingtonpost, US News, NPR, Washington Post…
Page views up 400% from march to october (site was lunched in late january and promotion began in march.)
Named a Huffington Post50 Top Post50 Blog to Bookmark.
AARP Social reach before: 8247, state offices 17,488
AARP Social reach before: 23,837,427, state offices 25,784,010
*stats are based on internal calculations of AARP Social Networking team.