AARP Blogs



part of coordinated social media strategy.

Supporting many campaign thru  out the year.

20+ active bloggers.

Linked to by Reuters, Huffingtonpost, US News, NPR, Washington Post…


Page views up 400% from march to october (site was lunched in late january and promotion began in march.)

Named a Huffington Post50 Top Post50 Blog to Bookmark.


AARP Social reach before: 8247, state offices 17,488

AARP Social reach before: 23,837,427, state offices 25,784,010

*stats are based on internal calculations of AARP Social Networking team.