AARP Blogs

    part of coordinated social media strategy. Supporting many campaign thru  out the year. 20+ active bloggers. Linked to by Reuters, Huffingtonpost, US News, NPR, Washington Post…   Page views up 400% from march to october (site was lunched in late january and promotion began in march.) Named a Huffington Post50 Top Post50 Blog […]

AARP Mobile App

AARP Mobile App

AARP engaged Bottlerocket to build their 1st iphone app, with the Android app to follow some months later. My role as AARP’s Design Director was to offer direction and collaborate on integration of the app with AARP’s CMS, along with dev leads and other members of the product team.

Brightcove Video Implementation

Brightcove Video Implementation

A few years back, we began a multimedia task with a humble ambition: put all the video assets into one place. AARP had all it’s video and audio content in multiple places on several large websites. In an effort to unify the entire online experience we set out to combine all the sites into one. […]

AARP Unified User Experience

AARP Unified User Experience

After a year of vendor engagement (Razorfish) and 9 months of internal development, the unified design to replace all micro-sites, finally arrives. It takes a few laptops and whole bunch of people on the phone.

A Man of No Importance

poster… postcard..