This event logo/mark design was used for Habitat for Humanity’s 2nd annual charity run: ‘Raise the Rook 5K’. The 1st year’s event was in colder weather and design reflected that.
The following year, the event was in more accommodating weather conditions and with a new tagline. I tried to do something a little closer to the brand and their sense of community. So the words in the hammer are actual quotes from past clients –aid recipients– of Habitat.
The design was used in all the promotional materials for the event and off course the t-shirts.